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Mark Franklin - The Four Fears® Guy

My passion is helping small business owners embrace The Four Fears® – the four most common mindset barriers preventing them from enjoying the success they deserve. "What are The Four Fears®?" I'm so glad you asked... :-)

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If I could fix one thing in your business, what would it be (and why)?

That's a big question to start the week Reader, It's also quite presumptive of me – to suggest something in your business is broken. How (very) dare I? And yet... is something a bit askew? Tell me where you're at right now. On a scale of one-ten (ten being "everything is rosey thanks Mr Nosey"), how's business? How's business (on a scale of one-ten)? 9-10 – Perfect! Couldn't be better! 7-8 – Room for improvement but still pretty good 5-6 – It's not lighting me up right now 3-4 – At least the...

Colour wheel showing the three primary colours in the centre, working outwards to secondary and tertiary colours

I feel like a fraud Reader, All this time I have been telling you about the Four Fears® and I've been keeping their evil twin brother a secret... Or have I? If you are wondering whether there are more than just four key and common hesitations, then I am about to allay your curiosity. No, there isn't a fifth fear. And here's how I can prove it. The science of colour If you are creative and enjoy playing with design programmes such as Canva or Creative Cloud, your mind (much like mine) may...

A set of values (numbers) explaining the difference between mean, mode and median

I'll be honest Reader, I'm about to skirt dangerously close to an established form of science and philosophy that is relatively new to me. Stick with me though as I'm introducing a simple take on a solid principle and, as such, it should hold up: Mean, mode, median Do you remember these three math terms from school? If not, allow me to jog your memory. If you have a set of values (numbers), the definition of each of these would be as follows: Mean: What we consider to be the average of the...

Screen shot of an Amazon product page for the book "How to Embrace The Four Fears® of Business Ownership"

It is a real thing Reader, I don't know how many other authors also suffer from this difficult condition but, at 5am this morning, I discovered that Amazon had got a little over-excited and published my book 48hrs early. The book is now available to buy "How to Embrace The Four Fears® of Business Ownership" is now for sale on ALL Amazon sites, internationally, for Just £12.99. Grab your copy from Amazon (UK) Enjoy, scribble on, devour... Be it a physical copy that I put in your hand myself...

Hi there Reader, The successes we dream of in our business often sit just the other side of hesitation. Something has made us pause rather than act. Our 'Mind Monkeys' have whispered in our ear "Not yet. You're not ready. You're not good enough. Come back to it when you have the time, otherwise you will fail". Those Mind Monkeys are wrong! You are way more capable than you think. And I'd like to explain how I know this to be true: Fear is a choice Failure is a matter of opinion These are your...

The Failure vs Opportunity Scales - an image of a set of scales. On one side are negative thoughts. On the other are more positive sentiments.

Hi there Reader, How has the month been for you so far? Twelve weeks down with fifteen to go (that's how January can feel at times). Has your start to 2025 been one of opportunity or failure? Let me answer that for you: Failure & Opportunity are actually one and the same thing The only difference is the point of view, or 'opinion', you give to each experience. If you apply a factual reflection (i.e. only consider the objective "what has happened"), you are more inclined to take positives from...

Image listing features of 'Taste of Victory' masterclass, as stated in the email text

Welcome to January Reader, My hope is that you're firing on all cylinders as you look ahead to what 2025 has to offer (and what you have to offer it). "New Year, New Start" and all that palaver can wait. Just do more of the things you should be doing and a few less of the things you shouldn't. That's my bonus tip. As for the "Three must-do" jobs mentioned in the subject line - have a think about these: Do these three things... ...to ensure you get the 2025 that you deserve: 1️⃣ Make some...

Mark Franklin peering over a copy of his debut book - How to Embrace the Four Fears® of Business Ownership.

Merry Twix-mas Reader, I hope you've had a lovely break so far and are beginning to get excited about what the New Year will bring for you, your loved ones and your business. Embracing fear & hesitation How to Embrace the Four Fears® of Business Ownership - this is the very concept I answer through all the work I do with my clients and audience(s). I believe that our relationship with Fear (and failure) is a matter of opinion - a choice that we each get to make. A not-so-simple choice,...

Graphic-based image of a clapperboard, an auction hammer and a stop sign. Under each are the words 'act', 'auction' and 'avoid' - as appropriate to the image above.

It's Christmas next week Reader... EEEK! If, like me, you've had moments this year when you have felt that you just don't have enough time, the following advice should help you get ahead of the game in 2025. Ahhh the toxic positivity of time management... Let's begin with the bad stuff. It is true - you DO "have the same hours in the day as Beyoncé". But being told that, when your to-do list is creating both anxiety and overwhelm, is unhelpful to say the least. Most time management tips and...