The 'mistruths' we tell ourselves about our business (and why they matter)

Text that reads "How to Embrace The Four Fears of Business Ownership"

So here's a question Reader,

Do you find yourself clinging to small, longstanding, unhelpful beliefs about your business – ones that feel safer to hide behind than to challenge?

Things like:

Mondays are always a bit rubbish
No point starting anything on a Friday afternoon
Everyone switches off once the school holidays begin (so best wait 'til September)
A recession is a terrible time to start a business
A recession is a fantastic time to start a business (see what I did there?)

Like most clichés, these stick because they’re modal – assumed truths, repeated often enough to sound like common sense.

But let’s call them what they really are: procrastination.
Or, if you’ll allow it… excuses.

They’re comfortable. Familiar. Convenient. And they become self-fulfilling. The more you tell yourself don’t, the more you… well, don’t.

So, what would happen if you started telling yourself do?

Let’s challenge those mistruths

Monday: What if you turned up with purpose and a smile? That’s 20% of your working week reclaimed — not bad for a simple mindset shift
Friday afternoons: What if that flash of brilliance didn’t have to wait until Monday? Act on it now. Ideas don’t wear watches
School holidays: Not everyone clocks off for the summer. And some people need your brand of magic today
Recession fears: The only truly bad time to start something is never. Growth doesn’t wait for perfect conditions

Yes, the economy matters. So does the cost of living. These are real, tangible events. But what shapes your outcomes isn’t the event itself – it’s your response to it.

"What defines your success is what you choose to do to become successful."

(That’s going on a T-shirt)

I’m taking action... join me?

If you fancy being super quick of the mark, I am hosting a free webinar today (Monday 30th June) at 1.30pm (UK), entitled "Mindset Barriers to Business Growth".

Grab a free ticket via Eventbrite

(Sadly this one is for Oxfordshire-based business owners and companies only)

Then on Tuesday 8th July, I'm running a free, half-hour lunch and learn workshop on LinkedIn, exploring the relationship we each have with failure (check out last week's blog) and how the smallest shift in that relationship can reap huge rewards.

I hope to see you there.

Stop hiding behind old beliefs and start building something better – one small, brave step at a time.

Mark Franklin
The Four Fears® Guy
www.markfranklin.co.uk

Let's continue our conversation

Read the book – In your own time, on your own terms, explore, challenge and embrace those pesky Four Fears®
Book a Victory Call – We take that breath and explore where you're at (and what you want to achieve next)
Join the next masterclass – We'll dig deeper into your business story and create the positive, proactive change(s) that you have been wanting to make