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Mark Franklin - The Four Fears® Guy

That's not my 'why'...

Published about 2 months ago • 1 min read

"That's not my why..."

Happy Monday to you Reader,

If you have kids or very young relatives, you may be familiar with the "That's not my..." touchy-feely book series (I used to sell them by the thousands!).

The premise is simple:

  1. Take a cute character (baby animals work well)
  2. Every page reveals a characteristic of said creature that confirms it can't possibly be yours – e.g. That's not my guinea pig... it's tummy is too scratchy
  3. There is a touchy-feely patch, on the guinea pig's tummy, that is scratchy – outstanding sensory development for babies and toddlers you see...
  4. "But their tummies aren't scratchy, so this can't be my guinea pig"
  5. The final page reveals a feature that confirms the creature on this spread IS yours, because the touchy-feely bit is just right (fluffy ears, etc, etc...)

Where are you going with this, Mark?

It's super fun to go through several iterations that, despite all being rather lovely, aren't yours. They're not quite right. But then you get the pay-off. The big reveal. The satisfying "Yay, this IS mine!"

A bit like your 'why'

I bet if I asked you why you do what you do, you'd give a rather lovely answer. Go on, say the first thing that comes into your head out loud (or email it to me if you want).

But what if we then turned the page and I asked again... "And why is THAT important to you?"

If we went a little deeper, peeled back another layer of historic conditioning, of expectation... of compromising on what the world has taught you looks 'rather lovely' as opposed to what is truly lovely to you...

What would your next answer be?

And the next answer?
And the next?
And the next?

What would that final answer be – how far removed would it be from the first thing that popped into your head?

Give it a go

I created the Five Whys exercise (featured in my book) to help people connect more deeply to their unique and deeply personal 'why'.

The clearer that is in your mind, the easier it is to keep going when things feel a bit too hard, too tense... too tiring.

That first answer... that's not your why...

So what IS?

Mark Franklin, The Four Fears® Guy
​www.markfranklin.co.uk

(I acknowledge that "That's Not My..." is a registered trademark of Usborne Publishing Ltd. and assure that all rights remain those of the trademark holder.)

"Mind Monkeys Welcome..." podcast is now available on Spotify | Apple | YouTube​

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Mark Franklin - The Four Fears® Guy

Transformational Mindset Coach, Speaker & Author

I help business owners and leaders embrace The Four Fears® – the four most common mindset barriers preventing them from enjoying the success they deserve. "What are The Four Fears®?" I'm so glad you asked... :-)

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