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Mark Franklin - The Four Fears® Guy

What will it take for you to 'quit the but'?

Published about 2 months ago • 1 min read

How much is enough?

Have you heard of Seth Godin, Reader?

Recently, Seth (author, marketing guru and all-round genius in my book) was on Steven Bartlett's DOAC podcast. I confess it's not a show I usually listen to. It's too long and... well, Bartlett fatigue!

But when Seth speaks, I listen

The episode delivered Seth's view on how we keep ourselves stuck:

How the word 'but' creates a tension in our lives and in our businesses (I have thoughts on this, as you'll know if you've read my book).

Often the best gift we can give ourselves is the permission to quit – to walk away from the historic anchors ('buts') that slow us down and prevent us from pursuing contentment (whatever that looks like for us):

  • The job that drains us (but that pays the bills)
  • The 'white whale' of a project (that distracts us for too long)
  • The comfort of familiarity (versus the life we deserve)

In terms of 'reducing the drag' (in the business sense), Seth shared his own definition of what great marketing is, at its smallest and simplest level:

Make a promise that you can keep, to the smallest number of people that is enough.

In other words, deliver on your word to the smallest audience that makes your business viable (or that makes your life enjoyable).

And that got me thinking

What about the promise(s) you make to yourself (just you)? Perhaps it's:

  • To finish each day with a smile (rather than a sigh)
  • To achieve a better balance between 'being' and 'doing'
  • To give others your presence (not your presents)

A promise to find your own answer to my favourite two questions:

  1. What is it you REALLY want?
  2. Why is that so important to you that you are prepared to take the brave and brilliant action required to make it happen?

Are these promises you can keep?

Or is there a 'but' in the way?

Give that some thought. Because my take on Seth's words, is this – YOU are already enough.

Is there a 'but' you could quit this week? Hit reply and tell me more.

Mark Franklin, The Four Fears® Guy
​www.markfranklin.co.uk

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Mark Franklin - The Four Fears® Guy

Transformational Mindset Coach, Speaker & Author

I help business owners and leaders embrace The Four Fears® – the four most common mindset barriers preventing them from enjoying the success they deserve. "What are The Four Fears®?" I'm so glad you asked... :-)

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