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I help business owners and leaders embrace The Four Fears® – the four most common mindset barriers preventing them from enjoying the success they deserve. "What are The Four Fears®?" I'm so glad you asked... :-)
(Don't) stop being selfish Hold on! Am I accusing you of being selfish, Reader? I mean it with love (as always). The word 'selfish' immediately evokes negative connotations. How dare I suggest that you put yourself before others? But what if that is exactly what you (and the world) needs right now? A more selfish version of you. And I don't mean a 'presidential' version of selfish (nudge, wink), I'm talking 'good selfish'. I believe there is such a thing as 'good selfish' 'Good selfish' is...
The normalisation of deviance Have you heard of 'the normalisation of deviance' before Reader? I confess I had to be reminded of it by my brilliant photographer friend Nick Rawle, via particularly astute Instagram reel, last week. Sociologist Diane Vaughan introduced the phrase in her analysis of the 1986 Space Shuttle Disaster. The shorthand definition being that, within an organisation (in this instance NASA), the subtle, gradual erosion of standards, accepted principles and practices over...
The Creative's Hierarchy of Needs Here's a thought Reader, Last week I took a moment to revisit what I want and why it's important to me... (two questions I always invite my clients to ponder), and I keep coming back to a business vision I created for myself years before I even contemplated starting my own business: "To write a better story for my family" Nice words, but what does it mean? My marketing brain loves the sentiment. My logical brain has to challenge the inherent fluffiness... And...