Hi there Reader,

How has the month been for you so far? Twelve weeks down with fifteen to go (that's how January can feel at times).

Has your start to 2025 been one of opportunity or failure?

Let me answer that for you:

The only difference is the point of view, or 'opinion', you give to each experience.

If you apply a factual reflection (i.e. only consider the objective "what has happened"), you are more inclined to take positives from the month so far and, therefore, carry a more optimistic attitude towards your next failure opportunity.

If, however, you allow your Mind Monkeys to distort the experience with emotion ("Well that didn't go well... what must everyone who saw that be thinking?"), the more likely to retreat back into your Comfort Zone and so shield yourself from the successes you deserve.

The Failure vs Opportunity Scales

I invite you to contemplate those choices by placing them on something I like to call "The Failure vs Opportunity Scales". I talk about this more in my book (see below), but the premise is simple:

1. Ask yourself how you currently view an experience that you have recently enjoyed / endured.
2. Plot your response on the most appropriate side of the Failure vs Opportunity Scales (F = Failure, O = Opportunity)
3. See which way the scales tip

Want to change the balance?

The beauty of failure and opportunity being different sides of the same coin, is that YOU get to flip the coin (by choosing your response or 'opinion').

It's that simple.

Except of course it isn't - you're attempting to flip, what is currently, your default thinking. And that can take a little work...

If you'd like some help with this, it is an area we get into on my next Masterclass:

A Taste of Victory - Wednesday 19th February (10am UK)

The event is 90 mins of online conversation around what you want from your business, what might be getting in the way and what we can do about that.

Also included are a bundle of resources to help you with each of those questions plus access to me from the moment to register (so that we are ready to make the absolute most of that hour and a half when we get together).

I'll also send you a first edition of my debut book "How to Embrace the Four Fears® of Business Ownership" when it publishes later in February.

Only four places now remain on the masterclass, so be quick!

"You're publishing a book, Mark?"

I thought you hadn't noticed! Ha Ha.

As mentioned in my last email, "How to Embrace the Four Fears® of Business Ownership" is 27,000 words focused on proving to the reader just how exceptional they are at what they and why their fears and hesitations are to be embraced and celebrated (because they make us who we are - and who we are is phenomenal).

I shared the final cover design in an online reveal last week. In case you missed it - here it is:

My editor and I are still on track to go to print at the start of February for copies to be available within that first week. I've been sneaking some of the activities (including the full Failure vs Opportunity Scales exercise) to those who have already signed up for insights and free fun stuff. If you'd like to join them, you can do so by clicking on the book cover (or here).

Failure or Opportunity? Which way do you typically lean? Let me know.

Take care and have a great last week of January.
Speak soon

Mark Franklin
​The Four Fears® Guy
​www.markfranklin.co.uk

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405 Thorney Leys, Witney, Oxfordshire OX28 5NR
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