Merry Twix-mas Reader,

I hope you've had a lovely break so far and are beginning to get excited about what the New Year will bring for you, your loved ones and your business.

Embracing fear & hesitation

How to Embrace the Four Fears® of Business Ownership - this is the very concept I answer through all the work I do with my clients and audience(s).

I believe that our relationship with Fear (and failure) is a matter of opinion - a choice that we each get to make.

A not-so-simple choice, perhaps...?

If you lean into the factual version of events related to a moment of 'un-success', you are more likely to view the experience more positively:

• A learning experience
• A teachable moment
• Something to carry you forward as you approach your next opportunity

If, however, you are more susceptible to the emotional version of events, leaning into the Mind Monkeys and limiting beliefs that whisper in your ear things like:

• "Clearly you weren't ready or good enough"
• "And all those people who saw you do that... what must they think of you?"
• "Let's not put ourselves through that again!"

Then you may hesitate or resist the next chance you get to realise the success that you actually deserve.

I've written a book all about this

This theory behind embracing "The Facts behind the Fear" is the focus of my very first book, which publishes in February 2025:

"How to Embrace the Four Fears® of Business Ownership"

It's full of stories, tips, and 'aha moments' that remind us of the power choice. There are activities, anecdotes; there is even a play that you can act out with peers and colleagues (genuinely) that will demonstrate the value of not being held back by your Mind Monkeys.

Fancy a sneaky peek?

​Pre-registration is now open - for previews behind the book cover, exclusive early access to some of the chapters as well as some of the activities that the book will be full of (on average one for every chapter).

It is not a serious read, but the message is serious - you are so much better at this than you probably realise. And there are 150 pages dedicated to proving that point to you.

And if hesitation is something you are looking to reduce for 2025, let's have a chat.

Mark Franklin
​The Four Fears® Guy
​www.markfranklin.co.uk

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405 Thorney Leys, Witney, Oxfordshire OX28 5NR
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